Chistach Vrediteli is a licensed pest control and disinfection company: treatments for cockroaches, bed bugs and fleas, rodent control, disinfection, and treatment of building entrances and commercial sites. Their customers search on Google when the problem is urgent, and they call. They came to us with one condition: bring back the calls from their ads. Within 5 days of the first conversation, we replaced their slow website with a new one, restructured their ads and started tracking every call.
Chistach Vrediteli gets most of its business from Google Ads and the phone: someone sees a cockroach in the kitchen or bed bugs in the bed, searches, and calls the first company they trust. The old WordPress site took more than 13 seconds to load its main content on a phone (PageSpeed 31 out of 100), and every paid click led to a page that visitors often did not wait for. Calls from the ads had dropped, and the owner set a clear condition: first the calls had to come back, everything else came second.
So we did not start with design. We started with a diagnosis: where the calls had been coming from, which searches and campaigns brought them, what had changed, and what was stopping someone who had clicked from picking up the phone.
A new website from scratch, on the same URLs as the old one, with redirects for the old pages so nothing the business had built up in Google was lost. Every service has its own page with prices, terms, questions and a form. On a phone, the "Call" and Viber buttons (Viber is a messaging app popular in Bulgaria) always sit at the bottom of the screen, and the form asks only for a name, phone number, type of property and the problem. The result: PageSpeed 98 out of 100 on mobile, and the main content loads in 1.4 seconds instead of 13.
For the ads, we built separate landing pages per service (bed bugs, cockroaches, rodents, fleas, ants and general pest control). Each one has a single job: a call or a request, with no menu to lead people away. We also added an English page for foreigners in Sofia, with the number of the team member who speaks English.
Every call, Viber message, submitted form and email counts as a conversion in Google Ads, Google Analytics and Matomo, with cookie consent through Consent Mode v2. When an inquiry comes in, the email to the company shows which campaign and which keyword the person came from, so budget decisions are based on real customers, not clicks.
In Google Ads, we limited the area to where the crews actually work, added a list of negative keywords (DIY, outside the area), pointed the ads to the landing pages and split the campaigns by season: rodents and bed bugs are in season now, while cockroaches come with the heating season and have their own campaign and budget. We also launched an English campaign and a call ad on Meta, and set up the Google Business Profile with the services and prices. The ads are checked every day, with a log of every change.
Chistach Vrediteli is exactly what we mean by "a website that sells": not a pretty online business card, but a fast website, ads and tracking that work together, and a person who watches them every day. The site runs on the client's own hosting and publishes automatically with every change, and the old WordPress site is kept as a backup.
If your business lives on phone calls (repairs, pest control, plumbing, locksmiths, medical and dental services), the same approach works for you: first we find out where your customers come from, then we build the website and the ads so the phone rings.
Tell us what your business does and what the website needs to do. We reply within 15 minutes during business hours (every day, 9:00 AM - 8:00 PM Bulgarian time) and tell you honestly what you need and what it costs.
ProWebsite AI Consultant, the conversation is recorded. Urgent: +359 894 23 52 23
