APD Construction is a British building company with a Bulgarian owner: loft conversions, extensions, full renovations, kitchens, bathrooms and garden rooms in London and up to 30 miles around it. The owner found us through an ad on ChatGPT, with a clear goal: make the ads bring in inquiries from England. The old site was slow to open, the menu linked to an unrelated Bulgarian page, form messages landed in spam, and the previous Google Ads had spent over £400 on 292 clicks without a single tracked inquiry. In two days we built a new website, ads from scratch and tracking of every contact.
The owner splits his time between Bulgaria and England and builds in North London: loft conversions for £20k-60k, extensions from £15k, renovations, kitchens and bathrooms. His customers start searching on Google earlier than in most businesses, months before the build begins, and they compare several companies. The old site had three problems you could see right away: it took seconds to load on a phone (PageSpeed 36), the "Projects" menu held a Bulgarian-language page about kitchens, and form emails were sent from the visitor's own address and landed in spam. The previous ads showed furniture and American terms and led to URLs that returned a 404 error.
Before writing a line of code, we did the research: 24 searches by keyword and area, which local companies advertise (5 out of 25), what people in London and the surrounding counties search for (about 31,000 searches a month across the five topics) and what a click costs. That set the priorities: loft conversions and extensions bring the biggest jobs, and competition in Chigwell, Loughton and Buckhurst Hill is close to zero.
A new English website from scratch, fully static, on the client's own domain and hosting, with redirects from every old URL. Each of the seven services has its own page with a "from" price, the project timeline, what is included, real projects with their area, and questions and answers. The quote form is on the first screen: project type, postcode, phone and name, done in 30 seconds. On a phone, call, WhatsApp and quote buttons sit at the bottom of the screen. The result: PageSpeed 100 out of 100 on mobile across all four scores.
The site also has everything a British customer expects: insurance with the amount of cover, the Companies House company number, opt-in cookie consent under UK rules, and a privacy policy. We presented three designs, and the client chose "Direct": white, blueprint blue and a yellow button, with the Manrope typeface and monospaced details like on a construction drawing.
We rebuilt Google Ads with our Keyword Planner research: 235 keywords in 17 ad groups by service, 117 negative keywords (jobs, DIY, shops, furniture, commercial construction), ads with the prices and timelines from the site, and extensions with photos of real projects and a price list. The area is London and 45 miles around the center, only for people who are actually there, because the old ads had paid for clicks from India and Pakistan. The client starts with about £600 a month across two campaigns, so each one has enough budget to learn, and raises it gradually.
Every call, WhatsApp message, submitted form and email is recorded as a conversion in Google Ads, with data for more accurate matching, as a key event in GA4 and as a goal in cookieless Matomo. Every click carries the campaign, ad group and keyword into the analytics and into the form email, so the owner sees where each inquiry comes from. The Google Business Profile got a new description, categories, 19 service areas, services with prices, photos and a first post, and reviews are requested with a ready-made link and message template.
APD Construction is our first client in the UK market and proof that the "website that sells" model works in any language: research, a fast website with prices, ads based on real searches, and tracking that tells you where each customer came from. Everything is in the client's name: the domain, the website, the ad account and the analytics.
If you run a business in England or elsewhere in Europe and your customers search on Google, we do the same for you: data first, then the website and the ads, and a monthly report with the cost per inquiry.
Tell us what your business does and what the website needs to do. We reply within 15 minutes during business hours (every day, 9:00 AM - 8:00 PM Bulgarian time) and tell you honestly what you need and what it costs.
ProWebsite AI Consultant, the conversation is recorded. Urgent: +359 894 23 52 23
