We set up the campaigns, clean out irrelevant searches and count every call, message and form. Every month you see what one inquiry costs, and you decide whether to raise the budget.
5.0 from 4 Google reviewsGoogle Ads is the fastest way to appear in front of someone who is searching for your service right now. It is also the fastest way to spend a budget on nothing, if the campaign runs on autopilot with broad match and no negative keywords.
That is why we work with small, well-organized campaigns, review the real search terms every week and measure calls, not clicks. If after two months the cost per inquiry does not make sense for your business, we will tell you and stop, instead of burning through the budget.
Rumen Slavov, who runs our campaigns, holds the Google Ads Search certification (2026) from Google Skillshop. The certificate is public and you can verify it.
See the certificate on SkillshopSeparate campaigns by city and by service, not one big mix. That way you see what pays off and where to move the budget.
We use exact and phrase match for the first two months. No broad match until the account has data.
We start with a list of more than 100 negative keywords: "free", "course", "DIY", "jobs", "hourly rate" and similar. We add to it every week from the real search terms.
Headlines with the price, the timeline and the location. The ad and the page show the same number, which raises quality and lowers the cost per click.
We count phone taps, clicks to messaging apps and submitted forms as separate conversions, each with its own value.
How much was spent, how many inquiries came in, what one inquiry costs and what we change next month.
Structure, campaigns, ad groups, ads, negative keywords, conversion tracking
Weekly optimization, negative keywords, monthly report
More campaigns and ad groups, ad testing
For accounts with a large catalog or several cities
All prices are excl. VAT. The ad budget is not included in these amounts. It is paid directly to Google from your card, and you see it and control it. We run Facebook and Instagram ads for 99 EUR/mo, but only together with Google, because on their own they rarely bring inquiries for this kind of business.
This section is for businesses that advertise in Bulgaria. Google does not publish official comparison data by country. The numbers below are estimates, collected from articles by Bulgarian agencies in 2025 and 2026 and from the structure of each niche. Use them as a guide, not as a plan. The exact price for your keyword shows in Keyword Planner and after the first two weeks of real data. We do not publish estimates for other countries; for your market we check Keyword Planner first.
| Keyword (as searched in Bulgarian) | Estimated average CPC |
|---|---|
| изработка на сайт (website development) | 0.70 - 1.80 EUR |
| изработка на онлайн магазин (online store development) | 0.80 - 2.20 EUR |
| seo оптимизация (SEO) | 0.90 - 2.50 EUR |
| уеб дизайн (web design) | 0.40 - 1.20 EUR |
| поддръжка на сайт (website maintenance) | 0.50 - 1.50 EUR |
| keyword + "Varna" or "Plovdiv" | 0.50 - 1.50 EUR |
| keyword + "Sofia" | 0.90 - 2.20 EUR |
As a budget guide: Bulgarian agencies recommend starting at 10 to 15 EUR per day for a local business, and 500 to 1,000 EUR per month for more competitive niches. For the first two to four weeks, expect the cost per click to be 20 to 30 percent higher while the system learns.
The most common question on the first call. The short answer: ads buy time, SEO buys independence. If your budget only covers one, start with ads and add SEO once inquiries are coming in steadily.
| Google Ads | SEO | |
|---|---|---|
| When the first inquiries arrive | In the first week | Between the third and the sixth month |
| What you pay for | Budget to Google plus a management fee | A monthly fee only |
| What happens if you stop | Inquiries stop the same day | Positions hold for months and drop slowly |
| Best for | A new business, a season, a promotion, an urgent service | Long-term presence and a lower cost per inquiry |
| Predictability | High: you see the cost per click and per inquiry | Lower: it depends on the competition and on Google |
| Minimum sensible budget | Ad budget plus 99 EUR/mo management | From 249 EUR/mo for SEO, Google profile included |
More on this: our SEO page, with the month-by-month plan and the Growth packages.
Created in your company name. The history and the data stay with you if we part ways.
Paid directly to Google. It does not pass through us and we do not mark it up.
No minimum term. You say stop and the campaigns stop the same day.
Setup is 99 EUR one-time. Management is 99 EUR/mo with an ad budget up to 300 EUR, 149 EUR/mo with a budget up to 800 EUR, and 15% of the budget above 800 EUR. All excl. VAT. The ad budget is separate and is paid directly to Google.
In Bulgaria, local agencies recommend starting with 10 to 15 EUR per day for a local business, and 500 to 1,000 EUR per month for more competitive niches. For a small business in one city we usually start at the lower end and increase it once the cost per inquiry is acceptable. Other markets have different costs, so for them we look at Keyword Planner and real data before naming a figure.
Public Bulgarian estimates for local services range from 0.50 to 2.50 EUR per click, and competitive B2B keywords reach 4 EUR and more. The exact number for your niche only shows after the first two weeks of real data, so we do not promise a price in advance.
Usually in the first week after launch, as long as the page matches the ad and someone answers the phone. For the first two to four weeks the cost per click is 20 to 30 percent higher, because the system is still learning.
You do. It is created in your company name with your card, and we get admin access. If we part ways, the account with its full history stays with you, which is the exact opposite of working inside an agency account.
Google can send people to your phone, but without a page with an offer, a price and a form you pay a lot for weak results. It works out cheaper to have a simple page first, and then ads.
Tell us your business, your location and a rough budget. We come back with an estimate of the cost per click, the expected number of visits and what the page needs so the money is not wasted.
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